Streaming Price Increase Tracker: Every Major Hike (2023–2026)

A running log of every notable price increase from the major U.S. streaming services, with the date, the old price, the new price, and whether it hit the ad or ad-free tier. We keep this page current as new hikes are announced.

By Intermission · Updated September 2026

Streaming prices don't just creep up anymore. They move on a schedule. Since 2023, nearly every major service has raised prices at least twice, and several have done it three years running. This page exists to be the reference you can point to when a service raises its price again: a plain, dated record of what changed and when.

Below is the full log of major increases from 2023 through today, followed by a snapshot of where prices stand right now. Everything in the tracker section is updated as new increases land; the explainer and FAQ stay put.

Last Updated: September 2026

The Price-Hike Log (2023–2026)

Each row is one announced increase. Dates are when the new price took effect for new subscribers; existing subscribers were typically moved to the new rate on their next billing cycle a few weeks later. "Old → New" shows the monthly U.S. standalone price for the tier named.

September 2026 update: one new increase since last month. Apple raised Apple TV+ (now branded simply "Apple TV") from $12.99 to $14.99 a month on August 28, 2026, effective immediately for new subscribers — its third increase in three years. The annual plan rose from $99 to $119, and the Apple One Individual bundle went from $19.95 to $21.95 (Variety, MacRumors). That lands on top of the August 18 Peacock hikes logged last month. Historically Disney+ and Hulu move in October, so the next likely change is weeks away.

Effective dates are for new subscribers; existing members were generally moved to the new rate on their next billing cycle. Some increases ran a few weeks earlier or later by tier. Crunchyroll, for example, announced its increase in early February 2026 and moved existing U.S. monthly subscribers onto the new rate in early March. Prices are U.S. standalone monthly plans. Verify current pricing on each provider's official site; sources are below.

Where Prices Stand Right Now

The current monthly price of each major service, ad and ad-free, as of September 2026. The most recent change is Apple TV+ on August 28, 2026, which moved to $14.99 a month days after Peacock raised all three of its tiers. See our full 2026 cost breakdown for the complete list, including sports and specialty services.

Prices verified September 10, 2026 against each provider's own page, standalone monthly plans, US. Always confirm current pricing on each provider's site before subscribing. Figures change frequently, which is the whole reason this tracker exists.

What the Log Tells Us

A few patterns jump out once the increases are lined up by date:

• It's now an annual ritual. Disney+ and Hulu have moved every October since 2023. Peacock has hiked in 2023, 2024, 2025 and 2026. Apple TV+ has gone up three times in three years.
• Ad-free tiers carry the biggest dollar increases. The premium tiers absorb most of the larger jumps, while ad-supported tiers tend to rise in smaller steps — but they're rising too.
• The increases compound. Disney+ ad-free went from $10.99 in 2022 to $18.99 by late 2025. Apple TV+ has more than doubled from its $4.99 launch price.

We dig into the reasons behind all of this: the shift from growth to profit, the push toward ad tiers, the bet that few people cancel over a dollar or two — in why streaming prices keep going up.

The Takeaway: Rotation Is a Hedge Against Hikes

You can't stop the services from raising prices. What you can control is how many months a year you actually pay each one. That's the core idea behind rotation: keep one or two services active, pause the rest, and bring each back only when there's something you want to watch on it.

A price hike on a service you've paused costs you nothing in the months you're not using it. The fewer months you pay, the less each increase matters.

When Disney+ goes up $3 but you only run it for the three months a show you care about is airing, that hike costs you $9 a year instead of $36. Rotation doesn't fight the trend. It just shrinks how much of it you're exposed to.

Frequently Asked Questions

Sources, accessed June 2026: Variety — Netflix raising U.S. prices (2026); The Hollywood Reporter — Netflix price hike (Jan 2025); MacRumors — Disney+ price increase (Oct 2025); Variety — Disney+ & Hulu hikes (Oct 2025); CNBC — HBO Max raises prices (Oct 2025); CNBC — Max price increase (Jun 2024); Variety — Peacock price increase (2025); Peacock — subscription cost (Aug 2026, first-party); MacRumors — Apple TV+ price increase (Aug 2025); Variety — Paramount+ hikes prices (Jan 2026); Variety — Paramount+ price increase (Aug 2024). Prices are subject to change; verify on each provider's official site.