Streaming Price Increase Tracker: Every Major Hike (2023–2026)
A running log of every notable price increase from the major U.S. streaming services — with the date, the old price, the new price, and whether it hit the ad or ad-free tier. We keep this page current as new hikes are announced.
Streaming prices don't just creep up — they move on a schedule now. Since 2023, nearly every major service has raised prices at least twice, and several have done it three years running. This page exists to be the reference you can point to when a service raises its price again: a plain, dated record of what changed and when.
Below is the full log of major increases from 2023 through today, followed by a snapshot of where prices stand right now. Everything in the tracker section is updated as new increases land; the explainer and FAQ stay put.
Last Updated: July 2026
The Price-Hike Log (2023–2026)
Each row is one announced increase. Dates are when the new price took effect for new subscribers; existing subscribers were typically moved to the new rate on their next billing cycle a few weeks later. "Old → New" shows the monthly U.S. standalone price for the tier named.
June 2026 update: two services raised prices on June 8, 2026. Starz increased from $10.99 to $11.99/mo, and AMC+ increased from $9.99 to $10.99/mo. Both are added to the log below. The most recent major-service hike otherwise remains Netflix's March 2026 increase.
| Date | Service | Tier | Old → New | Change |
|---|---|---|---|---|
| Jan 2023 | HBO Max | Ad-free | $14.99 → $15.99 | +$1.00 |
| Jan 2023 | Peacock | Premium (ads) | $4.99 → $5.99 | +$1.00 |
| Jan 2023 | Peacock | Premium Plus | $9.99 → $11.99 | +$2.00 |
| Jun 2023 | Paramount+ | Essential (ads) | $4.99 → $5.99 | +$1.00 |
| Jun 2023 | Paramount+ | Premium (w/ Showtime) | $9.99 → $11.99 | +$2.00 |
| Oct 2023 | Apple TV+ | Single tier | $6.99 → $9.99 | +$3.00 |
| Oct 2023 | Disney+ | Ad-free | $10.99 → $13.99 | +$3.00 |
| Oct 2023 | Hulu | No ads | $14.99 → $17.99 | +$3.00 |
| Apr 2024 | Peacock | Premium (ads) | $5.99 → $7.99 | +$2.00 |
| Apr 2024 | Peacock | Premium Plus | $11.99 → $13.99 | +$2.00 |
| Jun 2024 | HBO Max | Ad-free | $15.99 → $16.99 | +$1.00 |
| Aug 2024 | Paramount+ | Essential (ads) | $5.99 → $7.99 | +$2.00 |
| Aug 2024 | Paramount+ | Premium | $11.99 → $12.99 | +$1.00 |
| Oct 2024 | Disney+ | With ads | $7.99 → $9.99 | +$2.00 |
| Oct 2024 | Disney+ | Ad-free | $13.99 → $15.99 | +$2.00 |
| Oct 2024 | Hulu | With ads | $7.99 → $9.99 | +$2.00 |
| Oct 2024 | Hulu | No ads | $17.99 → $18.99 | +$1.00 |
| Jan 2025 | Netflix | Standard (ads) | $6.99 → $7.99 | +$1.00 |
| Jan 2025 | Netflix | Standard (no ads) | $15.49 → $17.99 | +$2.50 |
| Jan 2025 | Netflix | Premium | $22.99 → $24.99 | +$2.00 |
| Jul 2025 | Peacock | Premium (ads) | $7.99 → $10.99 | +$3.00 |
| Jul 2025 | Peacock | Premium Plus | $13.99 → $16.99 | +$3.00 |
| Aug 2025 | Apple TV+ | Single tier | $9.99 → $12.99 | +$3.00 |
| Oct 2025 | Disney+ | With ads | $9.99 → $11.99 | +$2.00 |
| Oct 2025 | Disney+ | Ad-free | $15.99 → $18.99 | +$3.00 |
| Oct 2025 | Hulu | With ads | $9.99 → $11.99 | +$2.00 |
| Oct 2025 | HBO Max | Basic (ads) | $9.99 → $10.99 | +$1.00 |
| Oct 2025 | HBO Max | Standard (ad-free) | $16.99 → $18.49 | +$1.50 |
| Oct 2025 | HBO Max | Premium | $20.99 → $22.99 | +$2.00 |
| Jan 2026 | Paramount+ | Essential (ads) | $7.99 → $8.99 | +$1.00 |
| Jan 2026 | Paramount+ | Premium (ad-free) | $12.99 → $13.99 | +$1.00 |
| Mar 2026 | Netflix | Standard (ads) | $7.99 → $8.99 | +$1.00 |
| Mar 2026 | Netflix | Standard (no ads) | $17.99 → $19.99 | +$2.00 |
| Mar 2026 | Netflix | Premium | $24.99 → $26.99 | +$2.00 |
| Jun 2026 | Starz | Single tier | $10.99 → $11.99 | +$1.00 |
| Jun 2026 | AMC+ | Single tier | $9.99 → $10.99 | +$1.00 |
Effective dates are for new subscribers; existing members were generally moved to the new rate on their next billing cycle. Some increases ran a few weeks earlier or later by tier. Prices are U.S. standalone monthly plans. Verify current pricing on each provider's official site — see sources below.
Where Prices Stand Right Now
The current monthly price of each major service, ad and ad-free, as of July 2026. Recent changes: Starz and AMC+ both raised prices on June 8, 2026 — added below. See our full 2026 cost breakdown for the complete list.
| Service | With Ads | Ad-Free | Top Tier |
|---|---|---|---|
| Netflix | $8.99 | $19.99 | $26.99 (Premium, 4K) |
| HBO Max | $10.99 | $18.49 | $22.99 (Premium, 4K) |
| Disney+ | $11.99 | $18.99 | — |
| Hulu | $11.99 | $18.99 | — |
| Paramount+ | $8.99 | $13.99 | $13.99 (Premium) |
| Peacock | $10.99 | $16.99 | $7.99 (Select, limited) |
| Apple TV+ | — | $12.99 | single tier |
| Starz | — | $11.99 | single tier (raised Jun 2026) |
| AMC+ | — | $10.99 | single tier (raised Jun 2026) |
Prices as of July 2026, standalone monthly plans. Always confirm current pricing on each provider's site before subscribing — figures change frequently, which is the whole reason this tracker exists.
What the Log Tells Us
A few patterns jump out once the increases are lined up by date:
- It's now an annual ritual. Disney+ and Hulu have moved every October since 2023. Peacock has hiked in 2023, 2024 and 2025. Apple TV+ has gone up three times in three years.
- Ad-free tiers carry the biggest dollar increases. The premium tiers absorb most of the larger jumps, while ad-supported tiers tend to rise in smaller steps — but they're rising too.
- The increases compound. Disney+ ad-free went from $10.99 in 2022 to $18.99 by late 2025. Apple TV+ has more than doubled from its $4.99 launch price.
We dig into the reasons behind all of this — the shift from growth to profit, the push toward ad tiers, the bet that few people cancel over a dollar or two — in why streaming prices keep going up.
The Takeaway: Rotation Is a Hedge Against Hikes
You can't stop the services from raising prices. What you can control is how many months a year you actually pay each one. That's the core idea behind rotation: keep one or two services active, pause the rest, and bring each back only when there's something you want to watch on it.
A price hike on a service you've paused costs you nothing in the months you're not using it. The fewer months you pay, the less each increase matters.
When Disney+ goes up $3 but you only run it for the three months a show you care about is airing, that hike costs you $9 a year instead of $36. Rotation doesn't fight the trend — it just shrinks how much of it you're exposed to.
How Intermission Fits In
Intermission builds a personalized 12-month rotation plan from the shows and services you care about and a monthly budget: which to keep each month, which to pause, and when to come back for the next thing you want. It never asks for or stores your streaming passwords and never touches your accounts — its recommendations come only from your watchlist and budget, and the savings scoreboard counts only the pauses you actually complete.
See What Rising Prices Cost You
Drop in the services you pay for and get an honest estimate of what rotating could save you each year.
Try the Savings CalculatorFrequently Asked Questions
How Often Do Streaming Services Raise Prices?
Roughly once a year now. Most major services have raised prices on an annual or near-annual cadence since 2023 — Disney+ and Hulu tend to move every October, Peacock in mid-summer, and Netflix in the first quarter.
Which Streaming Service Has Raised Prices the Most?
By percentage, Apple TV+ has climbed the most relative to its launch — from $4.99 to $12.99. In absolute dollars over 2023–2026, Disney+, HBO Max and Peacock have each added several dollars a month to their ad-free tiers through repeated hikes.
Will Streaming Prices Keep Going Up in 2026?
Most signs point to yes. Paramount+ already raised prices in January 2026 and Netflix raised again in March 2026. We update this tracker as new increases are announced.
How Can I Protect Myself from Price Increases?
The most effective hedge is to stop paying for services you aren't currently watching. Rotation keeps one or two active and pauses the rest, so a hike on a paused service costs you nothing in the months you're not using it.
Sources, accessed June 2026: Variety — Netflix raising U.S. prices (2026); The Hollywood Reporter — Netflix price hike (Jan 2025); MacRumors — Disney+ price increase (Oct 2025); Variety — Disney+ & Hulu hikes (Oct 2025); CNBC — HBO Max raises prices (Oct 2025); CNBC — Max price increase (Jun 2024); Variety — Peacock price increase (2025); MacRumors — Apple TV+ price increase (Aug 2025); Variety — Paramount+ hikes prices (Jan 2026); Variety — Paramount+ price increase (Aug 2024). Prices are subject to change; verify on each provider's official site.