Streaming Price Increase Tracker: Major Increases (2023–2026)
A running log of major price increases from U.S. streaming services, with the date, the old price, the new price, and whether it hit the ad or ad-free tier. We keep this page current as new hikes are announced.
Streaming prices don't just creep up anymore. They move on a schedule.
Since 2023, nearly every major service has raised prices at least twice, and several have done it three years running. This page exists to be the reference you can point to when a service raises its price again: a plain, dated record of what changed and when.
Below is a log of major increases from 2023 through today, followed by a snapshot of where prices stand right now. Everything in the tracker section is updated as new increases land; the explainer and FAQ stay put.
Last Updated: October 2026
Which Streaming Services Raised Prices From 2023 to 2026?
Each row is one announced increase. Dates are when the new price took effect for new subscribers; existing subscribers were typically moved to the new rate on their next billing cycle a few weeks later. "Old → New" shows the monthly U.S. standalone price for the tier named.
October 2026 update: On October 13, 2026, Discovery+ raised its prices for new subscribers, from $5.99 to $6.99 a month with ads and from $9.99 to $11.99 ad-free. Existing subscribers see the new prices on bills dated on or after November 12, 2026.
September 2026 update: new increases since last month. On September 23, 2026 Disney raised Disney+ and Hulu: with ads $11.99 → $12.49, no ads $18.99 → $21.49, and the Disney+/Hulu no-ads bundle $19.99 → $21.99, for new subscribers now and existing ones on their next bill (CNN, MacRumors). The same day, the Disney+, Hulu and ESPN Select bundle went from $19.99 to $21.99 with ads and from $29.99 to $32.99 without, and the Disney+, Hulu and HBO Max bundle went from $19.99 to $21.99 with ads and from $32.99 to $34.99 without. ESPN raised Select from $12.99 to $13.99 and Unlimited from $29.99 to $31.99 for new sign-ups on August 20, 2026; anyone who subscribed before then keeps the old price until their first bill after September 17 (ESPN, Awful Announcing). Before that, Apple raised Apple TV+ (now branded simply "Apple TV") from $12.99 to $14.99 a month on August 28, 2026, effective immediately for new subscribers — its third increase in three years. The annual plan rose from $99 to $119, and the Apple One Individual bundle went from $19.95 to $21.95 (Variety, MacRumors). Both land on top of the August 18 Peacock hikes logged last month. Disney moved in September this year, a month earlier than its usual October.
| Date | Service | Tier | Old → New | Change |
|---|---|---|---|---|
| Jan 2023 | HBO Max | Ad-free | $14.99 → $15.99 | +$1.00 |
| Jun 2023 | Paramount+ | Essential (ads) | $4.99 → $5.99 | +$1.00 |
| Jun 2023 | Paramount+ | Premium (w/ Showtime) | $9.99 → $11.99 | +$2.00 |
| Aug 2023 | Peacock | Premium (ads) | $4.99 → $5.99 | +$1.00 |
| Aug 2023 | Peacock | Premium Plus | $9.99 → $11.99 | +$2.00 |
| Oct 2023 | Apple TV | Single tier | $6.99 → $9.99 | +$3.00 |
| Oct 2023 | Disney+ | Ad-free | $10.99 → $13.99 | +$3.00 |
| Oct 2023 | Hulu | No ads | $14.99 → $17.99 | +$3.00 |
| Jun 2024 | HBO Max | Ad-free | $15.99 → $16.99 | +$1.00 |
| Jul 2024 | Peacock | Premium (ads) | $5.99 → $7.99 | +$2.00 |
| Jul 2024 | Peacock | Premium Plus | $11.99 → $13.99 | +$2.00 |
| Aug 2024 | Paramount+ | Essential (ads) | $5.99 → $7.99 | +$2.00 |
| Aug 2024 | Paramount+ | Premium | $11.99 → $12.99 | +$1.00 |
| Oct 2024 | Disney+ | With ads | $7.99 → $9.99 | +$2.00 |
| Oct 2024 | Disney+ | Ad-free | $13.99 → $15.99 | +$2.00 |
| Oct 2024 | Hulu | With ads | $7.99 → $9.99 | +$2.00 |
| Oct 2024 | Hulu | No ads | $17.99 → $18.99 | +$1.00 |
| Jan 2025 | Netflix | Standard (ads) | $6.99 → $7.99 | +$1.00 |
| Jan 2025 | Netflix | Standard (no ads) | $15.49 → $17.99 | +$2.50 |
| Jan 2025 | Netflix | Premium | $22.99 → $24.99 | +$2.00 |
| Jul 2025 | Peacock | Premium (ads) | $7.99 → $10.99 | +$3.00 |
| Jul 2025 | Peacock | Premium Plus | $13.99 → $16.99 | +$3.00 |
| Aug 2025 | Apple TV | Single tier | $9.99 → $12.99 | +$3.00 |
| Oct 2025 | Disney+ | With ads | $9.99 → $11.99 | +$2.00 |
| Oct 2025 | Disney+ | Ad-free | $15.99 → $18.99 | +$3.00 |
| Oct 2025 | Hulu | With ads | $9.99 → $11.99 | +$2.00 |
| Oct 2025 | HBO Max | Basic (ads) | $9.99 → $10.99 | +$1.00 |
| Oct 2025 | HBO Max | Standard (ad-free) | $16.99 → $18.49 | +$1.50 |
| Oct 2025 | HBO Max | Premium | $20.99 → $22.99 | +$2.00 |
| Jan 2026 | Paramount+ | Essential (ads) | $7.99 → $8.99 | +$1.00 |
| Jan 2026 | Paramount+ | Premium (ad-free) | $12.99 → $13.99 | +$1.00 |
| Feb 2026 | Crunchyroll | Fan | $7.99 → $9.99 | +$2.00 |
| Feb 2026 | Crunchyroll | Mega Fan | $11.99 → $13.99 | +$2.00 |
| Feb 2026 | Crunchyroll | Ultimate Fan | $15.99 → $17.99 | +$2.00 |
| Feb 2026 | AMC+ | With ads | $6.99 → $7.99 | +$1.00 |
| Feb 2026 | AMC+ | Premium (ad-free) | $9.99 → $10.99 | +$1.00 |
| Mar 2026 | Netflix | Standard (ads) | $7.99 → $8.99 | +$1.00 |
| Mar 2026 | Netflix | Standard (no ads) | $17.99 → $19.99 | +$2.00 |
| Mar 2026 | Netflix | Premium | $24.99 → $26.99 | +$2.00 |
| Jun 2026 | Starz | Single tier | $10.99 → $11.99 | +$1.00 |
| Aug 2026 | Peacock | Select (ads) | $7.99 → $8.99 | +$1.00 |
| Aug 2026 | Peacock | Premium (ads) | $10.99 → $12.99 | +$2.00 |
| Aug 2026 | Peacock | Premium Plus | $16.99 → $19.99 | +$3.00 |
| Aug 2026 | Apple TV | Single tier | $12.99 → $14.99 | +$2.00 |
| Aug 2026 | ESPN | Select | $12.99 → $13.99 | +$1.00 |
| Aug 2026 | ESPN | Unlimited | $29.99 → $31.99 | +$2.00 |
| Sep 2026 | Disney+ | With ads | $11.99 → $12.49 | +$0.50 |
| Sep 2026 | Disney+ | Ad-free | $18.99 → $21.49 | +$2.50 |
| Sep 2026 | Hulu | With ads | $11.99 → $12.49 | +$0.50 |
| Sep 2026 | Hulu | No ads | $18.99 → $21.49 | +$2.50 |
| Sep 2026 | Disney+, Hulu bundle | No ads | $19.99 → $21.99 | +$2.00 |
| Sep 2026 | Disney+, Hulu, ESPN Select bundle | With ads | $19.99 → $21.99 | +$2.00 |
| Sep 2026 | Disney+, Hulu, ESPN Select bundle | No ads | $29.99 → $32.99 | +$3.00 |
| Sep 2026 | Disney+, Hulu, HBO Max bundle | With ads | $19.99 → $21.99 | +$2.00 |
| Sep 2026 | Disney+, Hulu, HBO Max bundle | No ads | $32.99 → $34.99 | +$2.00 |
| Oct 2026 | Discovery+ | With ads | $5.99 → $6.99 | +$1.00 |
| Oct 2026 | Discovery+ | Ad-free | $9.99 → $11.99 | +$2.00 |
Effective dates are for new subscribers; existing members were generally moved to the new rate on their next billing cycle. Some increases ran a few weeks earlier or later by tier. Crunchyroll, for example, announced its increase in early February 2026 and moved existing U.S. monthly subscribers onto the new rate in early March. Prices are U.S. standalone monthly plans. Verify current pricing on each provider's official site; sources are below.
What Do Streaming Services Cost Right Now?
The current monthly price of each major service, ad and ad-free, as of October 2026. The most recent increase is Discovery+ on October 13, 2026; for the services in this table, it is Disney+ and Hulu on September 23, 2026, weeks after Apple TV moved to $14.99 a month and Peacock raised all three of its tiers. See our full 2026 cost breakdown for the complete list, including sports and specialty services.
| Service | With Ads | Ad-Free | Top Tier |
|---|---|---|---|
| Netflix | $8.99 | $19.99 | $26.99 (Premium, 4K) |
| HBO Max | $10.99 | $18.49 | $22.99 (Premium, 4K) |
| Disney+ | $12.49 | $21.49 | — |
| Hulu | $12.49 | $21.49 | — |
| Paramount+ | $8.99 | $13.99 | $13.99 (Premium) |
| Peacock | $12.99 | $19.99 | — |
| Apple TV | — | $14.99 | single tier (raised Aug 2026) |
| Starz | — | $11.99 | single tier (raised Jun 2026) |
| AMC+ | $7.99 | $10.99 | — |
| Crunchyroll | — | $9.99 | $17.99 (Ultimate Fan) |
Prices verified September 10, 2026 against each provider's own page (Disney+ and Hulu re-verified September 25, 2026, after their September 23 increase; Discovery+ re-verified October 17, 2026, after its October 13 increase), standalone monthly plans, US. Always confirm current pricing on each provider's site before subscribing. Figures change frequently, which is the whole reason this tracker exists.
What Do the Price Hikes Have in Common?
A few patterns jump out once the increases are lined up by date:
- It's now an annual ritual. Disney+ and Hulu have moved every year since 2023: each October through 2025, then September in 2026. Peacock has hiked in 2023, 2024, 2025 and 2026. Apple TV has gone up three times in three years.
- Ad-free tiers carry the biggest dollar increases. The premium tiers absorb most of the larger jumps, while ad-supported tiers tend to rise in smaller steps — but they're rising too.
- The increases compound. Disney+ ad-free went from $10.99 in 2022 to $21.49 by September 2026. Apple TV has more than doubled from its $4.99 launch price.
We dig into the reasons behind all of this: the shift from growth to profit, the push toward ad tiers, the bet that few people cancel over a dollar or two — in why streaming prices keep going up.
How Can You Protect Yourself From Price Hikes?
You can't stop the services from raising prices. What you can control is how many months a year you actually pay each one. That's the core idea behind rotation: keep one or two services active, pause the rest, and bring each back only when there's something you want to watch on it.
A price hike on a service you've paused costs you nothing in the months you're not using it. The fewer months you pay, the less each increase matters.
When Disney+ goes up $3 but you only run it for the three months a show you care about is airing, that hike costs you $9 a year instead of $36. Rotation doesn't fight the trend. It just shrinks how much of it you're exposed to.
How Intermission Fits In
Intermission builds a rotation plan from the shows and services you care about and a monthly budget (your next two months on Free, all 12 with Intermission+): which to keep each month, which to pause, and when to come back for the next thing you want. It never asks for or stores your streaming passwords and never touches your accounts. Its recommendations come from your watchlist and budget, and the savings scoreboard counts only the pauses you actually make.
See What Rising Prices Cost You
Drop in the services you pay for and get an honest estimate of what rotating could save you each year.
Try the Savings CalculatorFrequently Asked Questions
How Often Do Streaming Services Raise Prices?
Roughly once a year now. Most major services have raised prices on an annual or near-annual cadence since 2023. Disney+ and Hulu tend to move in the fall (October through 2025, September in 2026), Peacock in mid-summer, and Netflix in the first quarter.
Which Streaming Service Has Raised Prices the Most?
By percentage, Apple TV has climbed the most relative to its launch price: it started at $4.99 and has raised its single tier repeatedly since, usually by a dollar or more at a time (every move is logged above, and the current figure is in the table above). In absolute dollars over 2023–2026, Disney+, HBO Max and Peacock have each added several dollars a month to their ad-free tiers through repeated hikes.
Will Streaming Prices Keep Going Up in 2026?
Most signs point to yes. Paramount+ already raised prices in January 2026 and Netflix raised again in March 2026. We update this tracker as new increases are announced.
How Can I Protect Myself from Price Increases?
The most effective hedge is to stop paying for services you aren't currently watching. Rotation keeps one or two active and pauses the rest, so a hike on a paused service costs you nothing in the months you're not using it.
Sources, accessed June 2026: Variety — Netflix raising U.S. prices (2026); The Hollywood Reporter — Netflix price hike (Jan 2025); MacRumors — Disney+ price increase (Oct 2025); Variety — Disney+ & Hulu hikes (Oct 2025); CNBC — HBO Max raises prices (Oct 2025); CNBC — Max price increase (Jun 2024); Variety — Peacock price increase (2025); Peacock — subscription cost (Aug 2026, first-party); MacRumors — Apple TV price increase (Aug 2025); Variety — Paramount+ hikes prices (Jan 2026); Variety — Paramount+ price increase (Aug 2024). Read October 1, 2026 for the AMC+, ESPN and September 23 bundle rows: AMC+ — Monthly with Ads and Monthly Premium prices (first-party); ESPN — Select and Unlimited plans and prices (first-party); Awful Announcing — ESPN price increase (Aug 2026); MacRumors — Disney+ and Hulu price increase (Sep 2026). Prices are subject to change; verify on each provider's official site.